Neurolinguistic programming as an international marketing strategy in the leading brands of the interbrand international index 2014 - Laura Giraldo - Paula Lora - Oscar Mahecha - Paula Ruiz

10.22579/23463910.104
Published 2015-07-21
content - research articles

Abstract

The article covers the importance of implementing strategies of Neuro Linguistic Programming in marketing business processes, from internal company policies, to customer communication and brand positioning. The 10 most important companies in the international index interbranding are analyzed, as a method of qualitative and strategic analysis for the implementation of favorable strategies for local companies with interest of internationalize and achieve a more effective and influential level as a recognized brand. 

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Authors

  • Laura Giraldo Lemus

    Universidad Santo Tomás

  • Paula Lora Muñoz

    Universidad Santo Tomás

  • Oscar Mahecha Pereira

    Universidad Santo Tomás

  • Paula Ruiz Camacho

    Universidad Santo Tomás

References

Best global brands 2014 (2014), sitio web de Best Global Brands, [en línea], disponible en: http://www.bestglobalbrands.com/2014/ranking/, [accesado el día 01 de abril de 2015].

Forbes magazine 2015 (2015) The world’s most valuable brands, sitio web de Forbes, [en línea], disponible en: http://www.forbes.com/powerfulbrands/, [accesado el día 01 de abril de 2015].

John Seymour, Joseph O'connor Introducción a la PNL (Programación Neurolingüística)

Aprender PNL, sitio web de Aprender PNL, [en línea], disponible en: http://aprenderpnl.com

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