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Revista Geon Vol 12 No 2 julio diciembre 2025

Vol. 12 No. 2 (2025)
Geon Journal Vol 12 NO 1 january june 2025

Vol. 12 No. 1 (2025)

En este número se presentan investigaciones orientadas a la gestión educativa, empresarial y pública desde perspectivas innovadoras. Se examina la confianza estudiantil en las instituciones de educación superior, identificando sus niveles hacia pares, profesores y autoridades, y analizando los retos que implica su fortalecimiento en contextos sociales complejos. También se evalúan las habilidades blandas en estudiantes emprendedores de educación virtual en Cartagena de Indias, resaltando su papel clave en la formación integral y en la preparación para el entorno laboral. En el ámbito empresarial, se explora la relación entre la responsabilidad social empresarial y la lealtad de visita en un centro comercial de Bogotá, evidenciando cómo la percepción positiva de la RSE incide en la fidelización de los consumidores. Asimismo, se realiza una revisión bibliográfica sobre el marketing digital en las Pymes colombianas, destacando estrategias y herramientas tecnológicas que fortalecen su competitividad en el mercado. Finalmente, se analizan las percepciones de las habilidades directivas en el sector público en Veracruz, subrayando la necesidad de fortalecer competencias clave más allá del liderazgo para mejorar la gestión y legitimidad institucional.
REVISTA GEON VOL 11 NO 2 JULIO DICIEMBRE 2024

Vol. 11 No. 2 (2024)

En este número se abordan temáticas diversas vinculadas con el desarrollo organizacional, la educación y el bienestar personal. Se presenta un estudio sobre la medición y evaluación del compromiso organizacional en empleados mexicanos, analizando su relación con variables sociolaborales y proponiendo parámetros confiables para el diagnóstico en las organizaciones. Asimismo, se examina la participación de las mujeres en el sector fitness en Colima, México, destacando las tendencias de servicios que gestionan y las condiciones laborales que enfrentan. Por otro lado, se ofrece un análisis bibliométrico de las publicaciones sobre derecho y desarrollo local, revelando patrones de colaboración académica y temas emergentes en la investigación. También se incluye un diagnóstico institucional orientado a la profesionalización y habilitación docente en educación superior, identificando intereses, limitaciones y oportunidades en la formación de posgrado. Finalmente, se reflexiona sobre la gestión del tiempo a partir de una revisión bibliográfica, resaltando cinco aspectos clave que permiten alcanzar un equilibrio entre la vida personal y profesional, potenciando la productividad y el bienestar.
Geon Journal Vol 11 NO 1 january june 2024

Vol. 11 No. 1 (2024)

En este numero de aborda la planeación financiera se presenta como una herramienta universal relacionada con el desempeño financiero, especialmente en empresas que operan de manera empírica. La correcta aplicación de esta herramienta tiene una influencia directa en el rendimiento financiero de las organizaciones. Asimismo, se explora el análisis de riesgos laborales en el proceso de limpieza pública de un municipio en Veracruz, México, utilizando la metodología IPERC, que permite un acercamiento integral a los problemas que enfrentan los trabajadores en este sector. Por otro lado, se propone un modelo de operación por procesos para mejorar la competitividad en despachos de contabilidad, destacando cómo su correcta implementación puede incrementar la eficiencia y competitividad de la empresa. Finalmente, se discuten los elementos claves para el éxito de las transformaciones organizacionales , calculando en el Modelo de los 10 elementos, proporcionando una perspectiva teórica sobre los factores que impulsan dichos cambios.
GEON Journal Vol 10 No 2 july december 2023

Vol. 10 No. 2 (2023)

En este número se aborda la caracterización del clima organizacional y el bienestar laboral de los asesores comerciales de Ktronix, enfocándose en la percepción del bienestar y del ambiente organizacional. Además, se presenta un análisis financiero integral de una empresa cultivadora de palma africana en Colombia, un artículo inédito que ofrece una herramienta valiosa para analistas y empresarios al evaluar la competitividad del sector. Otro tema destacado es la percepción del clima social en la Vereda Santa Bárbara, Bojacá, Cundinamarca, un área con potencial para el turismo agroambiental que fomenta la interacción social y la acción comunitaria en la zona rural. Asimismo, se explora la educación financiera como aporte al bienestar de las vendedoras informales en el centro de Soacha, abordando la importancia de esta educación para mejorar sus condiciones de vida. Finalmente, se analiza la (des)globalización, la complejidad y la incertidumbre, enfocándose en la gestión empresarial ambidiestra, con énfasis en crisis como la de las hipotecas subprime, la pandemia de COVID-19 y el conflicto en Ucrania.
GEON Journal Vol 10 No 1 january June 2023

Vol. 10 No. 1 (2023)

En esta nueva edición, la editorial presenta un estudio sobre la importancia y el impacto de la capacitación en herramientas digitales para las MiPymes en Xicotepec, analizando su aplicación y efectos. También se exploran los factores que influyen en la motivación de los empleados desde la perspectiva de la responsabilidad social corporativa, extendida a las partes interesadas. Otros temas incluyen los elementos que generan éxito empresarial en jóvenes emprendedores universitarios de Colombia, con un enfoque en las variables que contribuyen a dicho éxito y cómo estas se interrelacionan. Se presentan asimismo los factores relacionados con la creación de emprendimientos económicos entre la población joven de Medellín (2016-2021), junto con iniciativas para fomentar el emprendimiento juvenil y fortalecer el tejido empresarial local. Finalmente, se discuten políticas públicas orientadas a cerrar las brechas tecnológicas intergeneracionales en líderes de acción comunal, evidenciando el rezago tecnológico actual.
Geon Journal Vol 9 No 2 july december 2022

Vol. 9 No. 2 (2022)

En esta edición encontrarás temas como la economía solidaria, procesos cognitivos con enfoque de género en comunidades remotas, y un análisis de las diferencias en los ingresos, actividades agrícolas y comercialización. Además, se presenta un estudio sobre la inversión pública en infraestructura en México, con especial énfasis en el sector energético y el valor de los combustibles. También se abordan estrategias de desarrollo económico sostenible para Xicotepec, con la finalidad de identificar estrategias de crecimiento. Por último, se analiza la gestión de riesgos financieros en las MiPymes de Villavicencio, derivados de sus operaciones comerciales, y se examinan las posibles causas de fallos en las luminarias públicas de Tierra Blanca, Veracruz, aplicando herramientas de control de calidad.
Geon Journal Vol 9 No 1 january june 2022

Vol. 9 No. 1 (2022)

In this issue on research topics in Mexico you will find about the public policy of the Xalapa city bike path, the intrinsic qualities that determine success, the intra-regional analysis of the economic structure and also the point of fiscal performance to evaluate the level of management of Public finances; Continuing with the research articles, there is the corporate reputation of universities as trainers of social workers, ending with communication as a differentiation strategy and management research applying immanent criticism from humanism to the curriculum.
Geon Journal Vol 8 No 2 july december 2021

Vol. 8 No. 2 (2021)

For this edition, the editorial presents elements for the recognition, measurement and disclosure of income based on IFRS, in addition to the categorization of the success criteria for female entrepreneurship; Continuing with the special section articles, the Mexican perspective is presented regarding the economic impact and socioeconomic analysis of the towns of Zacatecas and Izamal and from the magical towns program how tourism is promoted and the promotion of economic activity in Mexico.
Geon Journal Vol 8 No 1 january june 2021

Vol. 8 No. 1 (2021)

There are reflections about higher education related between students and teachers on the use of traditional methodologies and pedagogies. Within the labor and organizational topic we find a study about emotional intelligence and the balance between work and family, of this the social and business responsibility of organizations on work stress, incentives and schedule flexibility, and its impact straight. In economic issues and organizational development we find banking, creativity and entrepreneurship as the foundation of the orange economy, promoting different means of payment through social networks.
Geon Journal Vol 7 No 2 july december 2020

Vol. 7 No. 2 (2020)

In this issue you will find information about modern accounting systems, business management in times of crisis, women and leadership versus positions generally held by men, work motivation, technological revolution, customer satisfaction, OSH, digital market, ARIMA (methodology based on temporal dynamic models). All these articles related to the performance of organizations in terms of customer satisfaction, labor equity and how they have adapted to external threats, such as environmental threats and health problems.
GEON Journal Vol 7 No 1 january june 2020

Vol. 7 No. 1 (2020)

In this issue you will find about the value of people and organizations, organizational communication, innovation, financial tools, competitiveness, professional success, entrepreneurship, social media marketing, employee satisfaction, IAS 41, costs and budgets, fiscal performance and organizational climate.
Revista Geon Vol 6 No 2 julio diciembre 2019

Vol. 6 No. 2 (2019)

For this edition, our editorial presents elements to develop a compensation strategy focused on employee satisfaction, which should be focused on a policy, continuing with the scientific articles, the Mexican perspective on patents, a service experience and customer service in service companies, as well as mobbing affects a higher education institution in the State of Hidalgo, and from Puebla (Mexico) strategies are proposed to strengthen the entrepreneurial culture, and from Escobedo an analysis of the gender wage gap in a manufacturing company. In environmental management issues, a case study as an enriching experience, in addition to the importance of internationalization management for higher education, reading as a relevant contribution to the organizational culture and how the value added by the consumer in a sector is perceived from the city of Bogotá
Geon Journal Vol 6 No 1 January June 2019

Vol. 6 No. 1 (2019)

For this edition we have some editorial reflections on the training of the collaborators related to the training in mentoring tools, with a contribution of the generic competences reviewed from the BUAP, this concatenated with the strategies for the leadership as it is the use of technological tools, mentioning quality management, administrative audit, financial risk analysis in the health sector and commercial strategies, accompanied by tools for socio-economic aspects and public space
Geon Magazine Vol 5 No 2 July December 2018

Vol. 5 No. 2 (2018)

In this issue on management issues we refer to the importance of the strategy and the selection of personnel and a model to train staff, as well as an experience of ISO 9001, entertainment and marketing in children, and for young people their financial situation in University. There is a document on food security and sovereignty, tax reform and how ICTs develop skills in solving problems.
Geon Magazine Vol 5 No 1 January June 2018

Vol. 5 No. 1 (2018)

In this issue we have issues related to financial management, such as cash flow, inventory management, NIIF, NIA, on organizational issues from Mexico provide us with communication, leadership and organizational climate, and in business issues the understanding of the economy and the importance of forecasts in decisions.
Journal Magazine Vol 4 No 2 July December 2017

Vol. 4 No. 2 (2017)

In this edition we find topics related to human management in public universities, the failure of the entrepreneur, case entrepreneurs Puebla, implementation of a popular insurance for a municipality in Mexico, the ISO 9001 methodology in the footwear industry, factors in the selection of the restaurant , market opportunities for nutraceuticals, the role of the public accountant, sustainable models for territorial entities, political and commercial partner crisis and ends with an analysis of economic financialization.
Journal Geon Vol 4 No 1 January June 2017

Vol. 4 No. 1 (2017)

For this issue the Journal geon has a reflection on the topic of research, then entrepreneurship is reviewed in Monteria - Colombia, and the perception of microentrepreneurs in Puebla, Mexico, related to the governance of family businesses in the north of Santander, Colombia. Already in terms of strategy we have a study for factories of the Wood Group, accompanied by a study of professions in Latin America and the influential factors in mobility in public management. In the subjects of innovation we talk about mentoring, the management of value and consumer behavior, the influence of brands in the culture of consumption. In inclusive business, a diagnosis was made in Bogotá, Colombia, added to the theme of social responsibility with eradication and prevention of child labor, innovative CSR alternatives, how to measure the social value of third sector organizations and ending with a paper on social capital in The business context.
Journal GEON Vol 3 No 2 July December 2016

Vol. 3 No. 2 (2016)

In this issue you can find a relationship between leadership and environmental aspects, in accounting issues the profile that the fiscal auditor and the auditor should have. In marketing issues the integration of community manager for SMEs, visual merchandising at the point of sale, territorial marketing and the psychographic profile of the consumer in the Colombian Caribbean. You can find a salary study of the companies of Restrepo, Meta and a work climate study in companies in the service sector of Puebla.
Journal Geon Vol. 3 No 1 January June 2016

Vol. 3 No. 1 (2016)

In this issue we present a reflection on Corporate Social Responsibility, then in Accounting and Finance, mention is made of the responsibility of the auditor in financial information fraud, a diagnosis to apply forensic auditing, the financing of microenterprises in Puebla, Mexico, and the role of the public accountant in the formulation of public policies. In marketing we talk about the communication of the brand and the contribution of market research and its use in decision-making and it ends with a performance evaluation article in the Vilavicencio clinics.
Geon Journal Vol. 2 No 2 July December 2015

Vol. 2 No. 2 (2015)

In this section you will find how the marketing plan of companies influences the purchase decision and how endomarketing within organizations influences sales. Within the consumer profile we will find articles where the social and cultural factors are described through the multisensory experience in food consumption, also in the empirical and emerging management within the neighborhood stores in Bogotá of how is the management of language and interaction for being able to understand the consumer, also from the reaction of consumers in the polygraph before a commercial in order to see their sensory responses.
Geon journal Vol. 2 No 1 January June 2015

Vol. 2 No. 1 (2015)

For this edition you will find a reflection on the process of recruitment, selection and hiring of personnel within the municipality of Villavicencio and the department of Meta, through the collection of information and updating of data. From the point of view of external customer satisfaction, you will find articles describing training processes and methods to strengthen human talent, improving the relationship between organizations and external customers.
Geon Journal Vol 1 No2 July December 2014

Vol. 1 No. 2 (2014)

In this issue you will find the challenges and opportunities of the companies in the meta department in the face of the FTAs, all this as a process of modernization and free market; fulfilling the role of generating political and economic cultural changes from Colombia abroad. In the academic and business field, to analyze how the desertion from the academy of the administration career is involved in the aspect of successful experiences in companies and the incentive for feedback and literacy to expand valuable knowledge. From the framework of the technological revolution, like the city and the department, they adapt and welcome new tools.
Journal Geon Vol. 1 No 1 November 2013

Vol. 1 No. 1 (2013)

In this issue you will find content about the applicability of ICTs against different aspects within SMEs within the department of the goal and its applicability in the process of selection and recruitment of personnel. Then in the part of economic growth and development for companies is the importance of research, innovation, organization and marketing; and we close with an article about dissemination and responsibility from the university academy to interact with content that contributes to the strengthening of knowledge.