On August 7, 1990, Dr. Cesar Gaviria Trujillo, took office as President of the Republic of Colombia, and in his sections of the speech clearly pronounced the phrase "Welcome to the future", and explained the new economic scenario that the country had in front of it, "the opening is that: a dynamic process of modernization supported by the growth of exports and destined to guarantee us a place in the world market. Export more, import more, produce more, make our economy richer, and thus generate more employment. (The Spectator, 1990). In this way, he communicated to Colombians the reality in which the country should integrate and project its efforts for future development. From this moment the country begins the gradual abandonment of a protectionist economic model and starts the road to a free trade model.
