The positioning of Villavicencio as an international tourist destination and its contribution to the construction of the city brand - María Otero - Wilson Giraldo - Leidy Torres
Abstract
The article presents the partial results of the characterization of international tourists up to Villavicencio, performing the assessment it makes the destination on expectations, satisfaction and evaluation. The data obtained while not conclusive, they do allow make a trend on the positioning that has Villavicencio internationally, helping to build the city brand and serves as a starting point to suggest strategies that make visible and strengthen the city.
The methodology is quantitative and the data were processed through Excel and SPSS software. In general it can be inferred that the gratification of men supported by more concrete experiences, while women in the media is more abstract situations.
Keywords
Categories
Similar Articles
-
Work Environment in Companies of the Services Sector in the Municipality of Puebla
Alfredo Pérez Paredes, Amado Torralba Flores, José Aurelio Cruz de los Ángeles
-
Informal commerce in the public space of the San Isidro neighborhood in the city of Villavicencio, Colombia: Formalization: reality or utopia?
Hernando Castro Garzón, Yuri Yaneth Romero Rincón, Karol Liceth Sarmiento Suarez
-
Analysis of financial risk and health risk for high-cost diseases in an EPS of the city of Bucaramanga, 2018
Alexander Almeida Espinosa, Wilson Castro Mendez
-
Factors related to the creation of economic entrepreneurship in the young population of Medellín 2016 -2021
Santiago Gómez Velásquez, Santiago Bedoya Moncada , Diana Carolina Usuga Pineda, Johnatan Andrés Soto Aguirre
-
Strategic management of human resources and its relationship with organizational development at the Unión Service Station in Trujillo, Peru
José German Salinas-Gamboa, Ricardo Paz-Muñoz, María Teresa Macedo-Mendoza, María Chávez-Barbarán
-
Analysis of the System of Compensation of the Microenterprises Located in the Carrera 17 between streets 35 and 39 of the Neighborhoods Santa Helena and Madrigal of the City of Villavicencio By Kent Hurtado - Ángela Rey - Tania Rios - Dagoberto Torres
Kent Northon Hurtado Ramírez, Angela Paola Rey Plazas, Tania Lorena Ríos Reyes, Dagoberto Torres-Flórez
-
Personnel training processes at hotels affiliated with COTELCO in the city of Villavicencio, (Meta) Erickson Mayorga - Rocio Hortua
Erickson Mayorga, Rocio Hortua
-
Identification of Financial Risks in the Management of Commercial MSMEs in Villavicencio, Meta
Nidia Leonora Rodríguez Hernández, Luis Carlos Vásquez Céspedes
-
Process of linking the Human Resource to be hired by the Regional Educational Innovation Center Oriente -CIER Oriente-, in the city of Villavicencio - by Viviana Pérez
Leidy Viviana Pérez Ibarra
-
The management of observatories in the internationalization of Higher Education in Latin America
Falinda Elizabeth Bahena Benitez, Guadalupe Morales Mejia
Most read articles by the same author(s)
-
The Influence of Trademarks in Consumer Culture. The Case of Children at the Base of the Villavicencio Pyramid
María Cristina Otero Gómez, Wilson Giraldo Pérez, Ángelica Sofia Gonzalez Pulido
Authors
References
De Quevedo, E. (2003). “Reputación y Creación de Valor: Una relación circular”. Madrid, España: Paraninfo S.A
Kotler, P., Gertner, D., Rein, I., y Haider, D. (2007). “Marketing Internacional de lugares y destinos”. México: Pearson Prentice Hall.
Kapferer, J. (1992): “Strategic Brand Management”. 2ª ed. New York: Free Press.
Millet, O, F. (2010). “La imagen de un destino turístico como herramienta de marketing”. Málaga, España: Eumed
Ministerio de Comercio, Industria y Turismo. (2013). “Perfiles económicos Departamento del Meta”.
Ministerio de Comercio, Industria y Turismo. (2015). “Perfiles económicos Departamento del Meta”
Oviedo Contento, F. “5 mil 963 extranjeros ingresaron al Meta en los últimos 18 meses”, sitio web de Noticias de Villavicencio, [en línea], disponible en www.noticiasdevillavicencio.com, [accesado el día 09 de julio de 2013].
Paz, S. (2005). “Gestión estratégica y posicionamiento de ciudades. La marca de ciudad como vector para la proyección internacional”. Revista venezolana de gerencia, (30), 177-195.
Unión temporal turismo para el Meta (2006). “Plan maestro de desarrollo turístico del Departamento del Meta” p.209.
Radisic, B., Y Mihelic, B. (2006). “The tourist destination brand. Tourism and hospitality Management” , 12(2), 183-189.
Revista Èvoque (2014). “Destinos experienciales, Emodestination”, sitio web de Revista Èvoque, Madrid, España, [en línea], disponible en http://www.revistaevoque.com/articulos/view/destinos-experienciales-emodestination
Ries, Ch, Y Trout, J. (1992). “Posicionamiento: El concepto que ha evolucionado la comunicación publicitaria y la mercadotecnia”. México: Edit. Mc Graw Hill.
Universidad de los Llanos (2012) “Villavicencio (Colombia) como destino turístico: análisis de las dinámicas de consumo”.
Universidad Santo Tomás (2013). “Análisis de la producción y el consumo del turismo cultural villavicense”.