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  • Unillanos Journals
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    • Accounting and finance
    • Creativity and innovation
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    • organizational management and business
    • Marketing
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    • About the Journal
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    1. Home /
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      30 items found.

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      • Communication as a strategy for competitive differentiation

        DOI 10.22579/23463910.757
        e-757
        2022-05-17
        Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani
      • Real estate market trends and the desirability of vertical housing in Monterrey, Nuevo León

        DOI 10.22579/23463910.961
        e-961
        2024-06-28
        David Mercado
      • Identification of Financial Risks in the Management of Commercial MSMEs in Villavicencio, Meta

        DOI 10.22579/23463910.773
        e-773
        2022-12-05
        Nidia Leonora Rodríguez Hernández, Luis Carlos Vásquez Céspedes
      • Market research and its use in decision making

        DOI 10.22579/23463910.73
        50-55
        2016-01-15
        Ginna Katherine Salas Leal, Ingrid Astrid Botero Gutíerrez
      • The Influence of Trademarks in Consumer Culture. The Case of Children at the Base of the Villavicencio Pyramid

        DOI 10.22579/23463910.48
        103-115
        2017-01-15
        María Cristina Otero Gómez, Wilson Giraldo Pérez, Ángelica Sofia Gonzalez Pulido
      • Creativity and entrepreneurship as the foundation of the orange economy in the curricular analysis of the Architecture program of the Universidad La Gran Colombia

        DOI 10.22579/23463910.269
        e-269
        2021-06-25
        Germán Andrés Alarcón-Leudo, José Jímenez-Londoño
      • The integration of marketing communications as the core of brand communications

        DOI 10.22579/23463910.72
        40-49
        2016-01-15
        Juan David Tunaroza, Diana Rojas Torres
      • Strategic Addressing in Small Cluster Factories

        DOI 10.22579/23463910.42
        47-60
        2017-01-15
        Hilda Helena Estrada López, Sadan Alexander de la Cruz Almanza
      • Market opportunities for nutraceuticals from consumer psychology

        DOI 10.22579/23463910.25
        81-87
        2017-07-01
        María Auxiliadora Iglesias Navas, Hilda Elena Estrada López, Marly Johana Bahamón Muñeton
      • Organizational communication in business management: challenges and opportunities in the digital scenario

        DOI 10.22579/23463910.182
        9-25
        2020-01-20
        Alejandra Eugenia Pineda Henao
      • Edu- Entertainment and Marketing of Experience with children as a strategy for the dissemination of Science and Technology

        DOI 10.22579/23463910.4
        50-67
        2018-07-16
        Alejandra Vega, Danae Duana Avila
      • Informal commerce in the public space of the San Isidro neighborhood in the city of Villavicencio, Colombia: Formalization: reality or utopia?

        DOI 10.22579/23463910.147
        98-115
        2019-01-25
        Hernando Castro Garzón, Yuri Yaneth Romero Rincón, Karol Liceth Sarmiento Suarez
      • Administrative and organizational redesign for the Comercializadora 4x4 in the city of Villavicencio - by Yessica Alejandra Benitez Barrera.

        DOI 10.22579/23463910.118
        14-18
        2015-01-26
        Yessica Alejandra Benitez Barrera
      • Latin America: towards its own construction of marketing - Alejandra Pineda

        DOI 10.22579/23463910.100
        62-68
        2015-07-21
        Alejandra Eugenia Pineda Henao
      • Knowledge management, through digital learning platforms and tools due to migration face-to-face classes to online

        DOI 10.22579/23463910.217
        1-19
        2020-09-15
        María Guadalupe Morales Espíndola, Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón
      • Categorization of retail according the added values percieved by the consumers of the socialeconomic degrees 3 and 4 of Bogotá, Colombia

        DOI 10.22579/23463910.156
        63-81
        2019-07-16
        Gustavo Riveros Polania, Camilo Pedraza, Yessica Barrero, Ana María Aguilar
      • Commercial strategies for competitiveness in an intermediate city: case Manizales - Rocio Tabares - Diego López

        DOI 10.22579/23463910.99
        54-61
        2015-07-21
        Rocío Tabares Hoyos, Diego López Cardona
      • Corporate reputation in a public university that trains social workers in public health

        DOI 10.22579/23463910.747
        e-747
        2022-01-31
        Francisco Espinoza-Morales, Arturo Sánchez-Sánchez, Cruz García Lirios
      • Approaches to Innovative Business Social Responsibility: Alternatives for Today's Organizations

        DOI 10.22579/23463910.52
        162-175
        2017-01-15
        Fabián Arley Ninco Hernández, Yenni Viviana Duque Orozco
      • Financial planning as a universal tool in relation to financial performance

        DOI 10.22579/23463910.1051
        e-1051
        2024-06-28
        Erika Dolores-Ruiz, Julio Fernando Salazar-Gómez, María de Jesús Valdivia-Rivera, Manuel Hernández-Cárdenas
      • Analysis in the recognition, measurement and disclosure of income from services for hotel SMEs in the ecotourism sector based on IFRS for SMEs

        DOI 10.22579/23463910.498
        e-498
        2021-09-22
        Oscar William Salinas Palacio, Johanna Cristina Serrano Rincón
      • Higher Education in Colombia: Its Alignment with Public Policies and the World Reality in the face of COVID-19

        DOI 10.22579/23463910.290
        e-290
        2021-06-15
        Deybi Yolima Jiménez González, María Clemencia Molina Parra
      • Importance of Forecasts in decision making in MSMEs

        DOI 10.22579/23463910.17
        97-114
        2018-01-01
        Alfredo Pérez Paredes, José Aurelio Cruz de los Ángeles, Araceli María Guatemala Villalobos, Verónica Juárez Fonseca
      • New product market study: natural disinfectant - Natalia Castaño - María Huertas - Madeline Melchor

        DOI 10.22579/23463910.108
        120-126
        2015-07-21
        Natalia Castaño de la Cruz, Maria Camila Huertas Umaña, Madeline Melchor Cardona
      • Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

        DOI 10.22579/23463910.186
        112-128
        2020-01-20
        Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón
      1 - 25 of 30 items 1 2 > >> 
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