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      23 items found.

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      • The integration of marketing communications as the core of brand communications

        DOI 10.22579/23463910.72
        40-49
        2016-01-15
        Juan David Tunaroza, Diana Rojas Torres
      • Joropo Brand - Erika Baquero - Ángela Tovar - Guillermo Quiñonez - Jennifer Vega

        DOI 10.22579/23463910.101
        69-75
        2015-07-21
        Erika Ximena Baquero Urrego, Ángela Patricia Tovar Macías, Guillermo Alejandro Quiñónez, Jennifer Vega Barbosa
      • The Pueblos Mágicos (Magic Villages) and the relevance of cultural education in its population, in order to promote tourism and local development

        DOI 10.22579/23463910.442
        e-442
        2021-10-25
        Rosalba Bolaños Ortega, Verónica Lizardi Rojo, Norma Angélica Roldán Oropeza
      • The positioning of Villavicencio as an international tourist destination and its contribution to the construction of the city brand - María Otero - Wilson Giraldo - Leidy Torres

        DOI 10.22579/23463910.94
        43-47
        2015-07-21
        Maria Cristina Otero Gómez, Wilson Giraldo Pérez, Leidy Katherine Torres Duarte
      • Communication as a strategy for competitive differentiation

        DOI 10.22579/23463910.757
        e-757
        2022-05-17
        Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani
      • Organizational communication in business management: challenges and opportunities in the digital scenario

        DOI 10.22579/23463910.182
        9-25
        2020-01-20
        Alejandra Eugenia Pineda Henao
      • Neurolinguistic programming as an international marketing strategy in the leading brands of the interbrand international index 2014 - Laura Giraldo - Paula Lora - Oscar Mahecha - Paula Ruiz

        DOI 10.22579/23463910.104
        92-98
        2015-07-21
        Laura Giraldo Lemus, Paula Lora Muñoz, Oscar Mahecha Pereira, Paula Ruiz Camacho
      • The Influence of Trademarks in Consumer Culture. The Case of Children at the Base of the Villavicencio Pyramid

        DOI 10.22579/23463910.48
        103-115
        2017-01-15
        María Cristina Otero Gómez, Wilson Giraldo Pérez, Ángelica Sofia Gonzalez Pulido
      • Perceptual overview of the application of the Magic Towns Program in Jerez, Zacatecas

        DOI 10.22579/23463910.317
        e-317
        2021-11-22
        Nora Edith Alcalá-Flores, Mayra Janeth Alcalá-Aguilar, Marlene Italia Botello, Nayere Palos-Sánchez
      • Market opportunities for nutraceuticals from consumer psychology

        DOI 10.22579/23463910.25
        81-87
        2017-07-01
        María Auxiliadora Iglesias Navas, Hilda Elena Estrada López, Marly Johana Bahamón Muñeton
      • Dynamics of endomarketing in the fast food restaurant FRISBY S.A.- Valentina Alzate - Natalia Sosa - Laura Gutierrez

        DOI 10.22579/23463910.93
        36-42
        2015-07-21
        Valentina Alzate Salazar, Natalia Andrea Sosa Rey, Laura Patricia Gutiérrez Escobar
      • EMPLOYER BRANDING - By Juan Pablo Giraldo

        DOI 10.22579/23463910.127
        23-27
        2014-07-16
        Juan Pablo Giraldo Palacio
      • Proposal to measure the effectiveness of advertising in the credibility of celebrities - Germán Quintero

        DOI 10.22579/23463910.106
        106-111
        2015-07-21
        Germán Augusto Quintero Duarte
      • Device based on the Arima model for prediction of environmental variables (temperature, humidity, air velocity) in the area of Meta departament

        DOI 10.22579/23463910.193
        1-12
        2020-07-25
        Jhon Ademir Palomino Parra, Oscar Alejandro Torres Cruz, Yamid Leonardo Angulo Méndez
      • Study of the magical towns in Mexico: The case of the municipality of Chignahuapan, Puebla

        DOI 10.22579/23463910.472
        e-472
        2021-12-23
        Alfredo Pérez Paredes, Verónica Juárez Fonseca, Amado Torralba-Flores
      • The integration of online marketing with optimization and community manager for SMEs at the international level for 2016

        DOI 10.22579/23463910.57
        21-24
        2016-07-01
        Àngela Rocio Urrea Ortiz
      • Approaches to Innovative Business Social Responsibility: Alternatives for Today's Organizations

        DOI 10.22579/23463910.52
        162-175
        2017-01-15
        Fabián Arley Ninco Hernández, Yenni Viviana Duque Orozco
      • Bibliographic review of the use of digital marketing and technological tools in Colombian SMEs as an organizational strategy

        DOI 10.22579/23463910.1172
        e-1172
        2025-06-30
        Luis Hernando Guerrero-Rentería
      • Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

        DOI 10.22579/23463910.186
        112-128
        2020-01-20
        Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón
      • Epistemological findings in management research applying immanient critique, from humanism to the humanistic curriculum

        DOI 10.22579/23463910.766
        e-766
        2022-03-03
        Camilo Osejo-Bucheli
      • Design of a model that interprets the concept of territorial marketing applied to the department of Santander and its metropolitan area

        DOI 10.22579/23463910.59
        33-41
        2016-07-01
        Luis Alfredo Rojas Lizcano, Adolfo Segura Moya
      • Journal Geon Vol 3 No 1 January June 2016

        DOI 10.22579/23463910.65
        65-65
        2016-01-15
        Revista GEON
      • What is and how a territorial marketing plan is developed? - Yessika Caro - Emilian Amilcar - Alix Gómez

        DOI 10.22579/23463910.102
        76-82
        2015-07-21
        Yessika Alejandra Caro Maldonado, Emilian Almilcar Cuervo García, Alix Camila Gómez Camargo
      1 - 23 of 23 items
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