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      23 items found.

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      • The Influence of Trademarks in Consumer Culture. The Case of Children at the Base of the Villavicencio Pyramid

        DOI 10.22579/23463910.48
        103-115
        2017-01-15
        María Cristina Otero Gómez, Wilson Giraldo Pérez, Ángelica Sofia Gonzalez Pulido
      • Market opportunities for nutraceuticals from consumer psychology

        DOI 10.22579/23463910.25
        81-87
        2017-07-01
        María Auxiliadora Iglesias Navas, Hilda Elena Estrada López, Marly Johana Bahamón Muñeton
      • Social and Cultural Meanings That Mediate in the Multisensory Taste Experience Regarding the Consumption of Food Brands

        DOI 10.22579/23463910.88
        7-13
        2015-07-21
        Carolina Garzón Medina
      • The integration of marketing communications as the core of brand communications

        DOI 10.22579/23463910.72
        40-49
        2016-01-15
        Juan David Tunaroza, Diana Rojas Torres
      • Proposal to measure the effectiveness of advertising in the credibility of celebrities - Germán Quintero

        DOI 10.22579/23463910.106
        106-111
        2015-07-21
        Germán Augusto Quintero Duarte
      • Categorization of retail according the added values percieved by the consumers of the socialeconomic degrees 3 and 4 of Bogotá, Colombia

        DOI 10.22579/23463910.156
        63-81
        2019-07-16
        Gustavo Riveros Polania, Camilo Pedraza, Yessica Barrero, Ana María Aguilar
      • Visual merchandising at the point of sale, brands versus consumers in decision making

        DOI 10.22579/23463910.58
        25-32
        2016-07-01
        Claudia Janeth Ramírez Beltrán, Luis Gerardo Alférez Sandoval
      • Strategic Prospect for the Cruz Azul Shopping Center, Hidalgo. Mexico

        DOI 10.22579/23463910.148
        84-97
        2019-01-25
        José Francisco Hernández Gracia, Tirso Javier Hernández-Gracia, Venancio Avendaño Hernández, Dagoberto Torres-Flórez
      • The relationship between corporate social responsibility and the intention to visit in Shopping Center

        DOI 10.22579/23463910.1199
        e-1199
        2025-05-06
        Joel Esteban, Leonardo Ortegon-Cortazar
      • What is and how a territorial marketing plan is developed? - Yessika Caro - Emilian Amilcar - Alix Gómez

        DOI 10.22579/23463910.102
        76-82
        2015-07-21
        Yessika Alejandra Caro Maldonado, Emilian Almilcar Cuervo García, Alix Camila Gómez Camargo
      • Edu- Entertainment and Marketing of Experience with children as a strategy for the dissemination of Science and Technology

        DOI 10.22579/23463910.4
        50-67
        2018-07-16
        Alejandra Vega, Danae Duana Avila
      • Epistemological findings in management research applying immanient critique, from humanism to the humanistic curriculum

        DOI 10.22579/23463910.766
        e-766
        2022-03-03
        Camilo Osejo-Bucheli
      • Approaches to Innovative Business Social Responsibility: Alternatives for Today's Organizations

        DOI 10.22579/23463910.52
        162-175
        2017-01-15
        Fabián Arley Ninco Hernández, Yenni Viviana Duque Orozco
      • Consumer reactions in the polygraph before a propaganda about the environment - María Orquídea Escobar

        DOI 10.22579/23463910.92
        30-35
        2015-07-21
        Maria Orquídea Escobar Torres
      • Communication as a strategy for competitive differentiation

        DOI 10.22579/23463910.757
        e-757
        2022-05-17
        Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani
      • Factors that influence the selection of restaurants (consumers), from the historic center of Puebla

        DOI 10.22579/23463910.24
        71-80
        2017-07-01
        Karla Coré Moreno Cortés, José Ángel Maldonado Reséndiz, Guadalupe Morales Espíndola
      • Psychographic profile taking into account culture as a structural factor of consumer behavior in the Colombian Caribbean region

        DOI 10.22579/23463910.60
        42-52
        2016-07-01
        Albeiro Berbesi Urbina
      • Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

        DOI 10.22579/23463910.186
        112-128
        2020-01-20
        Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón
      • Bibliographic review of the use of digital marketing and technological tools in Colombian SMEs as an organizational strategy

        DOI 10.22579/23463910.1172
        e-1172
        2025-06-30
        Luis Hernando Guerrero-Rentería
      • Dynamics of endomarketing in the fast food restaurant FRISBY S.A.- Valentina Alzate - Natalia Sosa - Laura Gutierrez

        DOI 10.22579/23463910.93
        36-42
        2015-07-21
        Valentina Alzate Salazar, Natalia Andrea Sosa Rey, Laura Patricia Gutiérrez Escobar
      • GEON Journal Vol 6 No 2 July December 2019

        DOI 10.22579/23463910.199
        110-110
        2019-07-16
        Revista GEON
      • Process of Mentoring in Disruptive Innovation of Organizations

        DOI 10.22579/23463910.46
        80-90
        2017-01-15
        Nadeska Jennifer Gallardo Lichaá, Jaime Carlo Franco
      • Market research and its use in decision making

        DOI 10.22579/23463910.73
        50-55
        2016-01-15
        Ginna Katherine Salas Leal, Ingrid Astrid Botero Gutíerrez
      1 - 23 of 23 items
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