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• 

  Evaluation of the digital marketing mix of virtual self-service sales platforms in Colombia

  10.22579/23463910.212

  1-13

  2020-08-29

  Paula Andrea Mejia Henao, Yeimi Viviana Marín Chaves
• 

  The integration of marketing communications as the core of brand communications

  10.22579/23463910.72

  40-49

  2016-01-15

  Juan David Tunaroza, Diana Rojas Torres