Search Results

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  The integration of marketing communications as the core of brand communications

  10.22579/23463910.72

  40-49

  2016-01-15

  Juan David Tunaroza, Diana Rojas Torres
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  Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

  10.22579/23463910.186

  112-128

  2020-01-20

  Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón
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  Communication as a strategy for competitive differentiation

  10.22579/23463910.757

  e-757

  2022-05-17

  Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani
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  Evaluation of the digital marketing mix of virtual self-service sales platforms in Colombia

  10.22579/23463910.212

  1-13

  2020-08-29

  Paula Andrea Mejia Henao, Yeimi Viviana Marín Chaves