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• 

  Dynamics of endomarketing in the fast food restaurant FRISBY S.A.- Valentina Alzate - Natalia Sosa - Laura Gutierrez

  10.22579/23463910.93

  36-42

  2015-07-21

  Valentina Alzate Salazar, Natalia Andrea Sosa Rey, Laura Patricia Gutiérrez Escobar
• 

  Neurolinguistic programming as an international marketing strategy in the leading brands of the interbrand international index 2014 - Laura Giraldo - Paula Lora - Oscar Mahecha - Paula Ruiz

  10.22579/23463910.104

  92-98

  2015-07-21

  Laura Giraldo Lemus, Paula Lora Muñoz, Oscar Mahecha Pereira, Paula Ruiz Camacho
• 

  Market research and its use in decision making

  10.22579/23463910.73

  50-55

  2016-01-15

  Ginna Katherine Salas Leal, Ingrid Astrid Botero Gutíerrez
• 

  Communication as a strategy for competitive differentiation

  10.22579/23463910.757

  e-757

  2022-05-17

  Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani
• 

  The Influence of Trademarks in Consumer Culture. The Case of Children at the Base of the Villavicencio Pyramid

  10.22579/23463910.48

  103-115

  2017-01-15

  María Cristina Otero Gómez, Wilson Giraldo Pérez, Ángelica Sofia Gonzalez Pulido