Search Results

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  Proposal to measure the effectiveness of advertising in the credibility of celebrities - Germán Quintero

  10.22579/23463910.106

  106-111

  2015-07-21

  Germán Augusto Quintero Duarte
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  Consumer reactions in the polygraph before a propaganda about the environment - María Orquídea Escobar

  10.22579/23463910.92

  30-35

  2015-07-21

  Maria Orquídea Escobar Torres
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  The integration of marketing communications as the core of brand communications

  10.22579/23463910.72

  40-49

  2016-01-15

  Juan David Tunaroza, Diana Rojas Torres
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  Visual merchandising at the point of sale, brands versus consumers in decision making

  10.22579/23463910.58

  25-32

  2016-07-01

  Claudia Janeth Ramírez Beltrán, Luis Gerardo Alférez Sandoval
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  The Influence of Trademarks in Consumer Culture. The Case of Children at the Base of the Villavicencio Pyramid

  10.22579/23463910.48

  103-115

  2017-01-15

  María Cristina Otero Gómez, Wilson Giraldo Pérez, Ángelica Sofia Gonzalez Pulido
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  Factors that influence the selection of restaurants (consumers), from the historic center of Puebla

  10.22579/23463910.24

  71-80

  2017-07-01

  Karla Coré Moreno Cortés, José Ángel Maldonado Reséndiz, Guadalupe Morales Espíndola
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  Sexshop: Trends and perceptions among university students - Daniel Ruiz - Madeline Melchor

  10.22579/23463910.91

  22-29

  2015-07-21

  Daniel Ruiz, Madeline Melchor
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  Regulations of the Law on Patents and Trademarks: A Mexican Perspective

  10.22579/23463910.87

  10-17

  2019-07-16

  Rogelio Alberto Sánchez Cortes, Laura Vallejo Hern´ández, Danae Duana Avila
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  The relationship between corporate social responsibility and the intention to visit in Shopping Center

  10.22579/23463910.1199

  e-1199

  2025-05-06

  Joel Esteban, Leonardo Ortegon-Cortazar
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  Bibliographic review of the use of digital marketing and technological tools in Colombian SMEs as an organizational strategy

  10.22579/23463910.1172

  e-1172

  2025-06-30

  Luis Hernando Guerrero-Rentería
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  Communication as a strategy for competitive differentiation

  10.22579/23463910.757

  e-757

  2022-05-17

  Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani
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  Evaluation of the digital marketing mix of virtual self-service sales platforms in Colombia

  10.22579/23463910.212

  1-13

  2020-08-29

  Paula Andrea Mejia Henao, Yeimi Viviana Marín Chaves