Search Results

• 

  Social and Cultural Meanings That Mediate in the Multisensory Taste Experience Regarding the Consumption of Food Brands

  10.22579/23463910.88

  7-13

  2015-07-21

  Carolina Garzón Medina
• 

  Neurolinguistic programming as an international marketing strategy in the leading brands of the interbrand international index 2014 - Laura Giraldo - Paula Lora - Oscar Mahecha - Paula Ruiz

  10.22579/23463910.104

  92-98

  2015-07-21

  Laura Giraldo Lemus, Paula Lora Muñoz, Oscar Mahecha Pereira, Paula Ruiz Camacho
• 

  Regulations of the Law on Patents and Trademarks: A Mexican Perspective

  10.22579/23463910.87

  10-17

  2019-07-16

  Rogelio Alberto Sánchez Cortes, Laura Vallejo Hern´ández, Danae Duana Avila
• 

  The integration of marketing communications as the core of brand communications

  10.22579/23463910.72

  40-49

  2016-01-15

  Juan David Tunaroza, Diana Rojas Torres
• 

  Visual merchandising at the point of sale, brands versus consumers in decision making

  10.22579/23463910.58

  25-32

  2016-07-01

  Claudia Janeth Ramírez Beltrán, Luis Gerardo Alférez Sandoval
• 

  What is and how a territorial marketing plan is developed? - Yessika Caro - Emilian Amilcar - Alix Gómez

  10.22579/23463910.102

  76-82

  2015-07-21

  Yessika Alejandra Caro Maldonado, Emilian Almilcar Cuervo García, Alix Camila Gómez Camargo
• 

  Organizational communication in business management: challenges and opportunities in the digital scenario

  10.22579/23463910.182

  9-25

  2020-01-20

  Alejandra Eugenia Pineda Henao
• 

  Communication as a strategy for competitive differentiation

  10.22579/23463910.757

  e-757

  2022-05-17

  Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani