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• 

  Factors that influence the selection of restaurants (consumers), from the historic center of Puebla

  10.22579/23463910.24

  71-80

  2017-07-01

  Karla Coré Moreno Cortés, José Ángel Maldonado Reséndiz, Guadalupe Morales Espíndola
• 

  Consumer reactions in the polygraph before a propaganda about the environment - María Orquídea Escobar

  10.22579/23463910.92

  30-35

  2015-07-21

  Maria Orquídea Escobar Torres
• 

  Visual merchandising at the point of sale, brands versus consumers in decision making

  10.22579/23463910.58

  25-32

  2016-07-01

  Claudia Janeth Ramírez Beltrán, Luis Gerardo Alférez Sandoval
• 

  Psychographic profile taking into account culture as a structural factor of consumer behavior in the Colombian Caribbean region

  10.22579/23463910.60

  42-52

  2016-07-01

  Albeiro Berbesi Urbina
• 

  The integration of marketing communications as the core of brand communications

  10.22579/23463910.72

  40-49

  2016-01-15

  Juan David Tunaroza, Diana Rojas Torres
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  Market research and its use in decision making

  10.22579/23463910.73

  50-55

  2016-01-15

  Ginna Katherine Salas Leal, Ingrid Astrid Botero Gutíerrez
• 

  Bibliographic review of the use of digital marketing and technological tools in Colombian SMEs as an organizational strategy

  10.22579/23463910.1172

  e-1172

  2025-06-30

  Luis Hernando Guerrero-Rentería
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  Approaches to Innovative Business Social Responsibility: Alternatives for Today's Organizations

  10.22579/23463910.52

  162-175

  2017-01-15

  Fabián Arley Ninco Hernández, Yenni Viviana Duque Orozco