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      22 items found.

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      • Communication as a strategy for competitive differentiation

        DOI 10.22579/23463910.757
        e-757
        2022-05-17
        Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani
      • Customer service, service, product and price as determining variables of customer satisfaction in a service SME.

        DOI 10.22579/23463910.159
        18-24
        2019-07-16
        Nemecio Lorenzo Valenzuela Salazar, Clara Patricia Buentello Martínez, Lilia Alanis Gomez, Veronica Villareal Sánchez
      • Approaches to Innovative Business Social Responsibility: Alternatives for Today's Organizations

        DOI 10.22579/23463910.52
        162-175
        2017-01-15
        Fabián Arley Ninco Hernández, Yenni Viviana Duque Orozco
      • Categorization of retail according the added values percieved by the consumers of the socialeconomic degrees 3 and 4 of Bogotá, Colombia

        DOI 10.22579/23463910.156
        63-81
        2019-07-16
        Gustavo Riveros Polania, Camilo Pedraza, Yessica Barrero, Ana María Aguilar
      • Models of Organizational Management and Strategic Planning of Dental Clinics Specialized ODONTOSTUDIO Limitada

        DOI 10.22579/23463910.32
        38-49
        2018-07-16
        Luz Angélica Álvarez Hernández, Dora Navarro Quintero, Aida Viviana Montoya, Andres Gil Berrio
      • Process operation model, to improve competitiveness in accounting firms

        DOI 10.22579/23463910.1053
        e-1053
        2024-05-07
        Andrea Milena Gómez Pulido, Alfredo Pérez-Paredes
      • Characterization of the organizational climate and labor well-being of the commercial advisors of the enterprises Ktronix Unicentro Bogotá

        DOI 10.22579/23463910.997
        e-997
        2023-12-04
        Nelson Leonardo Montoya Arévalo, Angie-Katherin Parada-Mahecha
      • Market research and its use in decision making

        DOI 10.22579/23463910.73
        50-55
        2016-01-15
        Ginna Katherine Salas Leal, Ingrid Astrid Botero Gutíerrez
      • Design of a model that interprets the concept of territorial marketing applied to the department of Santander and its metropolitan area

        DOI 10.22579/23463910.59
        33-41
        2016-07-01
        Luis Alfredo Rojas Lizcano, Adolfo Segura Moya
      • Sexshop: Trends and perceptions among university students - Daniel Ruiz - Madeline Melchor

        DOI 10.22579/23463910.91
        22-29
        2015-07-21
        Daniel Ruiz, Madeline Melchor
      • The Influence of Trademarks in Consumer Culture. The Case of Children at the Base of the Villavicencio Pyramid

        DOI 10.22579/23463910.48
        103-115
        2017-01-15
        María Cristina Otero Gómez, Wilson Giraldo Pérez, Ángelica Sofia Gonzalez Pulido
      • Diagnosis of the use of technological tools for the management and support of leadership in the PyMES

        DOI 10.22579/23463910.85
        69-83
        2019-01-25
        Luis Alejandro Gazca Herrera, Guillermo Leonel Sánchez Hernández, Karina Culebro Castillo, Omar Zabala Arriola
      • EMPLOYER BRANDING - By Juan Pablo Giraldo

        DOI 10.22579/23463910.127
        23-27
        2014-07-16
        Juan Pablo Giraldo Palacio
      • Homologation for the strengthening of micro and small enterprises supplying according to ISO 9001 Sider Peru-Gerdau, Chimbote, Peru

        DOI 10.22579/23463910.77
        8-23
        2018-07-16
        Santos Felipe Llenque Tume
      • Challenges and Opportunities for Meta Companies in Front of the Pacific Alliance - by Juan Carlos Leal Céspedes

        DOI 10.22579/23463910.125
        13-18
        2014-07-16
        Juan Carlos Leal Céspedes
      • Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

        DOI 10.22579/23463910.186
        112-128
        2020-01-20
        Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón
      • The challenges of human management in the IPS of Villavicencio - Laura Camila Cepeda - Dagoberto Torres

        DOI 10.22579/23463910.114
        5-8
        2015-01-26
        Laura Camila Cepeda Rico, Dagoberto Torres-Flórez
      • Device based on the Arima model for prediction of environmental variables (temperature, humidity, air velocity) in the area of Meta departament

        DOI 10.22579/23463910.193
        1-12
        2020-07-25
        Jhon Ademir Palomino Parra, Oscar Alejandro Torres Cruz, Yamid Leonardo Angulo Méndez
      • The integration of marketing communications as the core of brand communications

        DOI 10.22579/23463910.72
        40-49
        2016-01-15
        Juan David Tunaroza, Diana Rojas Torres
      • Neurolinguistic programming as an international marketing strategy in the leading brands of the interbrand international index 2014 - Laura Giraldo - Paula Lora - Oscar Mahecha - Paula Ruiz

        DOI 10.22579/23463910.104
        92-98
        2015-07-21
        Laura Giraldo Lemus, Paula Lora Muñoz, Oscar Mahecha Pereira, Paula Ruiz Camacho
      • Competitiveness in a community forestry company

        DOI 10.22579/23463910.179
        70-82
        2020-01-20
        Victor hernandez Bautista, Danae Duana Avila, Zenón Santiago López
      • What is and how a territorial marketing plan is developed? - Yessika Caro - Emilian Amilcar - Alix Gómez

        DOI 10.22579/23463910.102
        76-82
        2015-07-21
        Yessika Alejandra Caro Maldonado, Emilian Almilcar Cuervo García, Alix Camila Gómez Camargo
      1 - 22 of 22 items
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