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• 

  Psychographic profile taking into account culture as a structural factor of consumer behavior in the Colombian Caribbean region

  10.22579/23463910.60

  42-52

  2016-07-01

  Albeiro Berbesi Urbina
• 

  Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

  10.22579/23463910.186

  112-128

  2020-01-20

  Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón