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  Evaluation of the digital marketing mix of virtual self-service sales platforms in Colombia

  10.22579/23463910.212

  1-13

  2020-08-29

  Paula Andrea Mejia Henao, Yeimi Viviana Marín Chaves
• 

  Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

  10.22579/23463910.186

  112-128

  2020-01-20

  Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón
• 

  Commercial strategies for competitiveness in an intermediate city: case Manizales - Rocio Tabares - Diego López

  10.22579/23463910.99

  54-61

  2015-07-21

  Rocío Tabares Hoyos, Diego López Cardona