Marketing and social and business responsibility, developed with residents of the village of Candelaria, municipality of Ráquira Boyacá - Ángel Ávila

10.22579/23463910.109
Published 2015-07-21
content - research articles

Abstract

In the framework of the implementation of social marketing as a tool to influence the voluntary behavior of target audiences in order to improve their personal welfare and community , the research process conducted by the (as) students documented seed marketing " marketers in Action" where a diagnosis , implementation of training and creating a marketing plan for the development of a sustainable viable project with groups of entrepreneurs and traders verada Candelaria Township Ráquira , Boyacá Department developed.

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