Innovation, Organization And Marketing - By Charles Arosa Carrera
Abstract
Leonard Di Vici, in 1490, put into plans an idea that for the time was absurd and unviable, which consisted in imagining human beings taking flight in mechanical devices, many of the critics of that time judged him for wanting to go against of the designs of God "If God had wanted us to fly we were blessed with wings like birds", it took more than four centuries for that idea to evolve and thanks to the changes suffered by the cultural and technological paradigms over the years , the opportunity was generated that allowed Paul Cornu in 1907 to exhibit a prototype helicopter that only rose to the height of the forehead of an adult human being. The criticism was immediate and many considered a waste of time and resources this idea, it was more an expensive toy than something whose utility could be considered in the market. However, the evolution, what we know as the helicopter today, did not have to take as long as from the idea that Di Vinci illustrated and in 1939 Igor Sikorsky stabilized the artifact and could get it to stay in the air thanks to a second engine that strategically located began a revolutionary product, whose application began to be used in the war.
Keywords
Categories
Similar Articles
-
Integration of accounting recognition in the implementation of the Occupational Health and Safety Management System
Yobany Alberto Monsalve Urrea, Ericka Alexandra Jiménez Rodríguez
-
Epistemological findings in management research applying immanient critique, from humanism to the humanistic curriculum
Camilo Osejo-Bucheli
-
Measurement of the organizational climate in a SME of the service sector of the downtown region of Hidalgo
Jocelyn Estrella Rodríguez Martínez, Enrique Martínez Muñoz, Danae Duana Avila, Tirso Javier Hernández Gracia
-
The Pueblos Mágicos (Magic Villages) and the relevance of cultural education in its population, in order to promote tourism and local development
Rosalba Bolaños Ortega, Verónica Lizardi Rojo, Norma Angélica Roldán Oropeza
-
Promotion of skills related to computational thinking through project-based learning
Juan Antonio Sánchez Márquez, Mónica Móndelo Villaseñor, Elizabeth Mena Avilés, Ana Jovita Méndez Martínez
-
Social and Cultural Meanings That Mediate in the Multisensory Taste Experience Regarding the Consumption of Food Brands
Carolina Garzón Medina
-
Diagnosis of the use of technological tools for the management and support of leadership in the PyMES
Luis Alejandro Gazca Herrera, Guillermo Leonel Sánchez Hernández, Karina Culebro Castillo, Omar Zabala Arriola
-
Indicators of Human Management: Key Success Factor in the Strategic Human Resources Management by: Giovanni Hernández and Haward Ibarguen
Haward Ibarguen Mosquera, Giovanny Enrique Hernández Casallas
-
Guidelines for the sustainable development of the agricultural sector in Colombia - Jairo Vásquez
Jairo Alberto Vásquez Bernal
-
Visual merchandising at the point of sale, brands versus consumers in decision making
Claudia Janeth Ramírez Beltrán, Luis Gerardo Alférez Sandoval
Authors
References
Management Research & Practice (2008) 6, 298–311 & 2008 Operational Research Society Ltd.
Michele O'Dwyer, Audrey Gilmore, David Carson, (2009) "marketing innovadora en las PYMES", European Journal of Marketing, vol. 43 Iss: 1/2, pp.46 – 6.
Romijn y Albaladejo (2002), Silva y Leitão (2009) y Guijarro et al.. (2009), Marketing Innovation and Innovative Capability of Marketing: Study of Portuguese Firms.
Kotler, Philip. , Dipak C. Jain, Suvit Maesincee, El marketing se mueve, Una aproximación a los beneficios, el crecimiento y la renovación, Ed. Paidos, España, 2002.