Proposal for an Entrepreneur Tool in the Design of a Business Model
Abstract
The evolution of the entrepreneurship has led to the development and application of different tools that allow the achievement of their goals. Currently, the entrepreneurs consider innovation and business models as two fundamental objectives of their structure, so they make use of methodologies that allow them to create strategies and value propositions that generate a positive impact on the acceptance of their products and services. Design thinking, Lean startup and Business model canvas represent three revolutionary instruments for the design and innovation of business and products. Its use has been popularized by large companies such as Apple or IDEO. The present investigation makes a documentary review about the three most used entrepreneurial tools in Mexico: Canvas, Design Thinking and Lean Startup; in order to analyze its application structure and propose an 11-step model that allows measuring the impact of solutions based on the design of a business model, in a more comprehensive way
Authors
References
Amber E. Johnson, Laura Winner, Tanya Simmons, Shaker M. Eid, Robert Hody, Angel Sampedro, Kapil Parakh.(2014).Using bInnovative Methodologies From Technology and Manufacturing Companies to Reduce Heart Failure Readmissions. American Journal of Medical Quality, 31(3), 272–278. https://doi.org/10.1177/1062860614562627
Blank, S., Blank, S. G., & Dorf, B. (2012). The Startup Owner’s Manual: The Step-by-step Guide for Building a Great Company. K&S Ranch, Incorporated.
Bmfiddle. (2019). Business Model Fiddle. The Free Business Model Canvas Playground. Obtenido de Business Model Fiddle: http://bmfiddle.com
Bosma, Niels; Jones, Kent.; Autio, Erkko y Levie, Jonathan (2008).Global Entrepreneurship Monitor: 2007 Executive Report. Wellesley. Babson College and London Business School. 65p
Brown, T. (2008, junio). Design Thinking, June 2008(R0806E). Recuperado a partir de https://hbr.org/2008/06/design-thinking
Brown, T. (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation (First Edition). Broadway, New York: Harper Collins.
Canvanizer. (2018). HOW TO USE CANVANIZER. Obtenido de Canivanizer: https://canvanizer.com/tutorials
Carlgren, L., I. R., & Elmquist, M. (2016). Framing Design Thinking: The Concept in Idea and Enactment. Creativity and Innovation Management, 25, 38–57. https://doi.org/10.1111/caim.12153
Cervilla, M. & Puente, R.. (2013, abril )abril). Modelos de negocio de emprendimientos por y para la base de la pirámide. Revista de Ciencias Sociales (RCS), XIX, 289-308.
Craig E. Armstrong. (2016). Running Lean Startup in the Classroom: From Idea to Experiment in 1 Week. Management Teaching Review, 2(2), 132–140. https://doi.org/10.1177/2379298116683215
Craig E. Armstrong. (2016). Running Lean Startup in the Classroom: From Idea to Experiment in 1 Week. Management Teaching Review, 2(2),132–140. https://doi.org/10.1177/2379298116683215
Demil, B. & Lecocq, X. (2009). Evolución de modelos de negocio: Hacia una visión de la estrategia en términos de coherencia dinámica. Universia Business Review, 1, 86-107.
Fino Garzón, D. M. (2013). Innovación en modelos de negocio: metodología Lean Canvas en una Startup de base Tecnológica. Obtenido de e-prints in library & information science: http://eprints.rclis.org/22429/1/UMNGAGG48FS-Diego%20Mauricio%20Fino%20Garzón-Ensayo%20v.5.pdf
Formichella, M. (2004) El concepto de emprendimiento y su relación con la educación, el empleo y el desarrollo local. INTA. Rivadavia 1439 (1033) Buenos Aires, Argentina
Google. (2019). play google store. Obtenido de Google Payments: https://play.google.com/store/apps/details?id=com.thirdmobile.modelcanvas
Hisrich, Robert; Peters, Michael y Shepherd,Dean(2006).Entrepreneurship, 7th Edition. New York: McGraw-Hill/Irwin. 672p.
IESA (2008).Global Entrepreneurship Monitor: informe ejecutivo, Venezuela 2007-2008, Caracas: Instituto de Estudios Superiores de Administración, 73p.
Maurya, A. (2012). Running Lean: Iterate from Plan A to a Plan That Works. O’Reilly Media, Incorporated.
Müller, R., K. T. (2011). Understanding Design Thinking: A Process Model Based on Method Engineering (Vol. 13th, pp. 493–498). Presentado en the 13th International Conference on Engineering and Product Design Education, LONDON, UK: The Design Society a worldwide community. Recuperado a partir de https://www.designsociety.org/publication/30932/understanding_design_thinking_a_process_model_based_on_method_engineering
Osterwalder, A., & Pigneur, Y. (2011). Generación de modelos de negocios (Primera Edición). Barcelona España: Deusto.
Pérez Paredes, A., Cruz de los Ángeles, J., Guatemala Villalobos, A., & Juárez Fonseca, V. (2018). Importancia de los pronósticos en la toma de decisiones en las MIPYMES. Revista GEON (Gestión, Organizaciones Y Negocios), 5(1), 97-114. https://doi.org/10.22579/23463910.17
Razzouk R., V. S. (2012).What Is Design Thinking and Why Is It Important?, 82(3), 330–348. https://doi.org/doi.org/10.3102/0034654312457429
Ries, E., & Julián, J. S. (2012). El método Lean Startup: Cómo crear empresas de éxito utilizando la innovación continua. Grupo Planeta. Shore, J. (2007). The Art of Agile
Development: Pragmatic Guide to Agile
Software Development. O’Reilly Media
Stanford d.school.(2010). Bootcamp Bootl eg.Recuperado a partir de https://dschool.stanford.edu/resources/the-bootcamp-bootleg
Strategyzer AG. (Diciembre de 2014). Strategyzer. Obtenido de Strategyzer: https://www.strategyzer.com/app
Thoring K., R. M. M. (2012). Design Thiking vs Lean startup: A comparison of two user-driven innovation strategies (pp. 151–161). Presentado en Proceedings of the DMI 2012 International Research Conference: Leading Innovation through Design, BOSTON, MA. USA: Design Management Institute. Recuperado a partir de https://dmi.site-ym.com/store/ViewProduct.aspx?id=3263535
Torralba Flores, A., Pérez Paredes, A., & Martínez Ángeles, D. (2017). Fracaso emprendedor, como experiencia de aprendizaje para empresarios del municipio de Puebla. Revista GEON (Gestión, Organizaciones Y Negocios), 4(2), 25-33. https://doi.org/10.22579/23463910.21
Vianna, Y., M. V., Adler, I. K., Brenda Lucena, & Beatriz Russo. (2016). Design Thinkin Innovación en los Negocios (First Edition).
Woodilla, J., U. J.-S., & Çetinkaya, M. (2013). Design Thiking: Past, Present and Possible Futures. Creativity and Innovation Management, 22, 121–146. https://doi.org/10.1111/caim.12023
Statistics
Downloads
Most read articles by the same author(s)
- Luis Alejandro Gazca Herrera, Guillermo Leonel Sánchez Hernández, Karina Culebro Castillo, Omar Zabala Arriola, Diagnosis of the use of technological tools for the management and support of leadership in the PyMES , GEON Journal (Management, Organizations and Business): Vol. 6 No. 1 (2019): Geon Journal Vol 6 No 1 January June 2019
- Luis Alejandro Gazca Herrera, Ximena Montserrat Zárate Hernández, Alí Aminadab Mota Hernández, Collaboration Motivation Study in Medium-sized Companies in the City of Xalapa, México , GEON Journal (Management, Organizations and Business): Vol. 7 No. 2 (2020): Geon Journal Vol 7 No 2 july december 2020
- Kislev Dennys Nieto Gassos, Luis Alejandro Gazca Herrera, Actions of University Social Responsibility in the educational offer of the Economic-Administrative Area of the Universidad Veracruzana , GEON Journal (Management, Organizations and Business): Vol. 8 No. 1 (2021): Geon Journal Vol 8 No 1 january june 2021
- Karina Culebro Castillo, Luis Alejandro Gazca Herrera, Carolina Martínez Aguilar, Valeria Sánchez Deceano, Public policy decision making on the continuity of the cycle path in the city of Xalapa, Veracruz , GEON Journal (Management, Organizations and Business): Vol. 9 No. 1 (2022): Geon Journal Vol 9 No 1 january june 2022
- Luis Alejandro Gazca Herrera, Jessica Garizurieta Bernabe, Karina Culebro Castillo, INSTITUTIONAL DIAGNOSIS FOR PROFESSIONALIZATION AND TEACHER QUALIFICATION IN HIGHER EDUCATION , GEON Journal (Management, Organizations and Business): Vol. 11 No. 2 (2024): REVISTA GEON VOL 11 NO 2 JULIO DICIEMBRE 2024