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  • Unillanos Journals
  • Index journal
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    • Accounting and finance
    • Creativity and innovation
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    • Human management
    • organizational management and business
    • Marketing
    • Social responsability
  • About
    • About the Journal
    • For authors
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    • Editorial policy
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    1. Home /
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      19 items found.

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      • The integration of marketing communications as the core of brand communications

        DOI 10.22579/23463910.72
        40-49
        2016-01-15
        Juan David Tunaroza, Diana Rojas Torres
      • Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

        DOI 10.22579/23463910.186
        112-128
        2020-01-20
        Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón
      • The integration of online marketing with optimization and community manager for SMEs at the international level for 2016

        DOI 10.22579/23463910.57
        21-24
        2016-07-01
        Àngela Rocio Urrea Ortiz
      • Communication as a strategy for competitive differentiation

        DOI 10.22579/23463910.757
        e-757
        2022-05-17
        Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani
      • Edu- Entertainment and Marketing of Experience with children as a strategy for the dissemination of Science and Technology

        DOI 10.22579/23463910.4
        50-67
        2018-07-16
        Alejandra Vega, Danae Duana Avila
      • Organizational communication in business management: challenges and opportunities in the digital scenario

        DOI 10.22579/23463910.182
        9-25
        2020-01-20
        Alejandra Eugenia Pineda Henao
      • The Influence of Trademarks in Consumer Culture. The Case of Children at the Base of the Villavicencio Pyramid

        DOI 10.22579/23463910.48
        103-115
        2017-01-15
        María Cristina Otero Gómez, Wilson Giraldo Pérez, Ángelica Sofia Gonzalez Pulido
      • Neurolinguistic programming as an international marketing strategy in the leading brands of the interbrand international index 2014 - Laura Giraldo - Paula Lora - Oscar Mahecha - Paula Ruiz

        DOI 10.22579/23463910.104
        92-98
        2015-07-21
        Laura Giraldo Lemus, Paula Lora Muñoz, Oscar Mahecha Pereira, Paula Ruiz Camacho
      • Epistemological findings in management research applying immanient critique, from humanism to the humanistic curriculum

        DOI 10.22579/23463910.766
        e-766
        2022-03-03
        Camilo Osejo-Bucheli
      • Elements for the success of organizational transformations: A theoretical discussion

        DOI 10.22579/23463910.1036
        e-1036
        2024-06-28
        Verena González-Cabo, Luis Fernando Cruz-Caicedo, Pamela Pino-Ortiz
      • Labor impact of COVID-19 on the families of Universidad Tecnológica de Tecamachalco students

        DOI 10.22579/23463910.765
        e-765
        2022-06-30
        María Leticia Solares Muñoz, María de los Angeles Flores-Aguilar, Alicia Sagrario Gámez de la Vega, Tania Ivette Hernández-Barrera
      • Proposal to measure the effectiveness of advertising in the credibility of celebrities - Germán Quintero

        DOI 10.22579/23463910.106
        106-111
        2015-07-21
        Germán Augusto Quintero Duarte
      • Approaches to Innovative Business Social Responsibility: Alternatives for Today's Organizations

        DOI 10.22579/23463910.52
        162-175
        2017-01-15
        Fabián Arley Ninco Hernández, Yenni Viviana Duque Orozco
      • The positioning of Villavicencio as an international tourist destination and its contribution to the construction of the city brand - María Otero - Wilson Giraldo - Leidy Torres

        DOI 10.22579/23463910.94
        43-47
        2015-07-21
        Maria Cristina Otero Gómez, Wilson Giraldo Pérez, Leidy Katherine Torres Duarte
      • The relationship between corporate social responsibility and the intention to visit in Shopping Center

        DOI 10.22579/23463910.1199
        e-1199
        2025-05-06
        Joel Esteban, Leonardo Ortegon-Cortazar
      • Guidelines for the sustainable development of the agricultural sector in Colombia - Jairo Vásquez

        DOI 10.22579/23463910.110
        133-139
        2015-07-21
        Jairo Alberto Vásquez Bernal
      • Motivation and perception of undergraduate students about internationalization programs - Juliana Solórzano - Madeline Melchor

        DOI 10.22579/23463910.107
        112-119
        2015-07-21
        Juliana Solórzano Escobar, Madeline Melchor Cardona
      • Corporate reputation in a public university that trains social workers in public health

        DOI 10.22579/23463910.747
        e-747
        2022-01-31
        Francisco Espinoza-Morales, Arturo Sánchez-Sánchez, Cruz García Lirios
      • portado e-776

        Generating elements of business success in young university entrepreneurs in Colombia

        DOI 10.22579/23463910.776
        e-776
        2023-06-30
        Amado Torralba Flores, Irma Nayeli Martínez Hernández, Ana Elena Mugno Noriega, Alfredo Pérez Paredes
      1 - 19 of 19 items
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