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    1. Home /
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      21 items found.

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      • Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

        DOI 10.22579/23463910.186
        112-128
        2020-01-20
        Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón
      • What is and how a territorial marketing plan is developed? - Yessika Caro - Emilian Amilcar - Alix Gómez

        DOI 10.22579/23463910.102
        76-82
        2015-07-21
        Yessika Alejandra Caro Maldonado, Emilian Almilcar Cuervo García, Alix Camila Gómez Camargo
      • Design of a model that interprets the concept of territorial marketing applied to the department of Santander and its metropolitan area

        DOI 10.22579/23463910.59
        33-41
        2016-07-01
        Luis Alfredo Rojas Lizcano, Adolfo Segura Moya
      • Dynamics of endomarketing in the fast food restaurant FRISBY S.A.- Valentina Alzate - Natalia Sosa - Laura Gutierrez

        DOI 10.22579/23463910.93
        36-42
        2015-07-21
        Valentina Alzate Salazar, Natalia Andrea Sosa Rey, Laura Patricia Gutiérrez Escobar
      • Marketing and social and business responsibility, developed with residents of the village of Candelaria, municipality of Ráquira Boyacá - Ángel Ávila

        DOI 10.22579/23463910.109
        127-132
        2015-07-21
        Ángel Leonardo Ávila Catañeda
      • Commercial strategies for competitiveness in an intermediate city: case Manizales - Rocio Tabares - Diego López

        DOI 10.22579/23463910.99
        54-61
        2015-07-21
        Rocío Tabares Hoyos, Diego López Cardona
      • Organizational communication in business management: challenges and opportunities in the digital scenario

        DOI 10.22579/23463910.182
        9-25
        2020-01-20
        Alejandra Eugenia Pineda Henao
      • Communication as a strategy for competitive differentiation

        DOI 10.22579/23463910.757
        e-757
        2022-05-17
        Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani
      • Marketing and innovation processes in SMEs in a locality of Bogotá - Rocío Peña

        DOI 10.22579/23463910.98
        48-53
        2015-07-21
        Rocio Peña Meneses
      • Market research and its use in decision making

        DOI 10.22579/23463910.73
        50-55
        2016-01-15
        Ginna Katherine Salas Leal, Ingrid Astrid Botero Gutíerrez
      • Neurolinguistic programming as an international marketing strategy in the leading brands of the interbrand international index 2014 - Laura Giraldo - Paula Lora - Oscar Mahecha - Paula Ruiz

        DOI 10.22579/23463910.104
        92-98
        2015-07-21
        Laura Giraldo Lemus, Paula Lora Muñoz, Oscar Mahecha Pereira, Paula Ruiz Camacho
      • Bibliographic review of the use of digital marketing and technological tools in Colombian SMEs as an organizational strategy

        DOI 10.22579/23463910.1172
        e-1172
        2025-06-30
        Luis Hernando Guerrero-Rentería
      • Socioeconomic analysis of Magical Towns. The case of Pinos, Zacatecas, Mexico

        DOI 10.22579/23463910.309
        e-309
        2021-10-28
        Josefina Torres de Santiago, Gilberto Salas Rodríguez, Armando Flores de la Cruz
      • EMPLOYER BRANDING - By Juan Pablo Giraldo

        DOI 10.22579/23463910.127
        23-27
        2014-07-16
        Juan Pablo Giraldo Palacio
      • Perceptual overview of the application of the Magic Towns Program in Jerez, Zacatecas

        DOI 10.22579/23463910.317
        e-317
        2021-11-22
        Nora Edith Alcalá-Flores, Mayra Janeth Alcalá-Aguilar, Marlene Italia Botello, Nayere Palos-Sánchez
      • Solidarity Economy, Cognitive Processes with a Gender Approach in Lejanías, Meta (Colombia, 2020)

        DOI 10.22579/23463910.762
        e-762
        2022-10-28
        Saúl Eduardo Rojas Gutiérrez, Mileida Mosquera Tapiero
      • The positioning of Villavicencio as an international tourist destination and its contribution to the construction of the city brand - María Otero - Wilson Giraldo - Leidy Torres

        DOI 10.22579/23463910.94
        43-47
        2015-07-21
        Maria Cristina Otero Gómez, Wilson Giraldo Pérez, Leidy Katherine Torres Duarte
      • Intrinsic qualities that determine success in entrepreneurs in the state of Tlaxcala, Mexico

        DOI 10.22579/23463910.764
        e-764
        2022-06-10
        Edgar Hernández Zavala, Nadeska Jennifer Gallardo Lichaá, Luz María Patricia Torrejón Marquez
      • Innovation in Marketing of Agroindustrial Exporting Companies in the City of Villavicencio. By Jenny Milena Riveros and Rafael Ospina

        DOI 10.22579/23463910.143
        41-46
        2013-11-15
        Jenny Milena Riveros Castañeda, Rafael Ospina Infante
      • Psychographic profile taking into account culture as a structural factor of consumer behavior in the Colombian Caribbean region

        DOI 10.22579/23463910.60
        42-52
        2016-07-01
        Albeiro Berbesi Urbina
      • Motivation and perception of undergraduate students about internationalization programs - Juliana Solórzano - Madeline Melchor

        DOI 10.22579/23463910.107
        112-119
        2015-07-21
        Juliana Solórzano Escobar, Madeline Melchor Cardona
      1 - 21 of 21 items
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