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• 

  Bibliographic review of the use of digital marketing and technological tools in Colombian SMEs as an organizational strategy

  10.22579/23463910.1172

  e-1172

  2025-06-30

  Luis Hernando Guerrero-Rentería
• 

  Marketing and innovation processes in SMEs in a locality of Bogotá - Rocío Peña

  10.22579/23463910.98

  48-53

  2015-07-21

  Rocio Peña Meneses
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  Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

  10.22579/23463910.186

  112-128

  2020-01-20

  Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón
• 

  What is and how a territorial marketing plan is developed? - Yessika Caro - Emilian Amilcar - Alix Gómez

  10.22579/23463910.102

  76-82

  2015-07-21

  Yessika Alejandra Caro Maldonado, Emilian Almilcar Cuervo García, Alix Camila Gómez Camargo
• 

  Commercial strategies for competitiveness in an intermediate city: case Manizales - Rocio Tabares - Diego López

  10.22579/23463910.99

  54-61

  2015-07-21

  Rocío Tabares Hoyos, Diego López Cardona
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  Marketing and social and business responsibility, developed with residents of the village of Candelaria, municipality of Ráquira Boyacá - Ángel Ávila

  10.22579/23463910.109

  127-132

  2015-07-21

  Ángel Leonardo Ávila Catañeda
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  Design of a model that interprets the concept of territorial marketing applied to the department of Santander and its metropolitan area

  10.22579/23463910.59

  33-41

  2016-07-01

  Luis Alfredo Rojas Lizcano, Adolfo Segura Moya
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  Dynamics of endomarketing in the fast food restaurant FRISBY S.A.- Valentina Alzate - Natalia Sosa - Laura Gutierrez

  10.22579/23463910.93

  36-42

  2015-07-21

  Valentina Alzate Salazar, Natalia Andrea Sosa Rey, Laura Patricia Gutiérrez Escobar
• 

  Neurolinguistic programming as an international marketing strategy in the leading brands of the interbrand international index 2014 - Laura Giraldo - Paula Lora - Oscar Mahecha - Paula Ruiz

  10.22579/23463910.104

  92-98

  2015-07-21

  Laura Giraldo Lemus, Paula Lora Muñoz, Oscar Mahecha Pereira, Paula Ruiz Camacho
• 

  Innovation in Marketing of Agroindustrial Exporting Companies in the City of Villavicencio. By Jenny Milena Riveros and Rafael Ospina

  10.22579/23463910.143

  41-46

  2013-11-15

  Jenny Milena Riveros Castañeda, Rafael Ospina Infante
• 

  Socioeconomic analysis of Magical Towns. The case of Pinos, Zacatecas, Mexico

  10.22579/23463910.309

  e-309

  2021-10-28

  Josefina Torres de Santiago, Gilberto Salas Rodríguez, Armando Flores de la Cruz
• 

  Market research and its use in decision making

  10.22579/23463910.73

  50-55

  2016-01-15

  Ginna Katherine Salas Leal, Ingrid Astrid Botero Gutíerrez
• 

  Perceptual overview of the application of the Magic Towns Program in Jerez, Zacatecas

  10.22579/23463910.317

  e-317

  2021-11-22

  Nora Edith Alcalá-Flores, Mayra Janeth Alcalá-Aguilar, Marlene Italia Botello, Nayere Palos-Sánchez
• 

  Solidarity Economy, Cognitive Processes with a Gender Approach in Lejanías, Meta (Colombia, 2020)

  10.22579/23463910.762

  e-762

  2022-10-28

  Saúl Eduardo Rojas Gutiérrez, Mileida Mosquera Tapiero
• 

  Intrinsic qualities that determine success in entrepreneurs in the state of Tlaxcala, Mexico

  10.22579/23463910.764

  e-764

  2022-06-10

  Edgar Hernández Zavala, Nadeska Jennifer Gallardo Lichaá, Luz María Patricia Torrejón Marquez
• 

  Communication as a strategy for competitive differentiation

  10.22579/23463910.757

  e-757

  2022-05-17

  Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani