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• 

  Visual merchandising at the point of sale, brands versus consumers in decision making

  10.22579/23463910.58

  25-32

  2016-07-01

  Claudia Janeth Ramírez Beltrán, Luis Gerardo Alférez Sandoval
• 

  Analysis of microenterprise financing in Puebla (Mexico)

  10.22579/23463910.71

  34-39

  2016-01-15

  Alfredo Pérez Paredes, Amado Torralba Flores, José Aurelio Cruz de los Ángeles, Emilio Adolfo Calderón Mora
• 

  Customer service, service, product and price as determining variables of customer satisfaction in a service SME.

  10.22579/23463910.159

  18-24

  2019-07-16

  Nemecio Lorenzo Valenzuela Salazar, Clara Patricia Buentello Martínez, Lilia Alanis Gomez, Veronica Villareal Sánchez
• 

  Banking and googolization: From individual and collective accounts to Social Media Banking Communities: International and Colombia Experience

  10.22579/23463910.301

  e-301

  2021-06-30

  Jahir Alexander Gutiérrez-Ossa
• 

  Determining factors in employee motivation from the perspective of corporate social responsibility: A case study in a private company

  10.22579/23463910.855

  e-855

  2023-06-30

  Hernán José Hernández Belaides, Juan carlos Miranda passo
• 

  Perception of the commercial relationship between the palm oil producer and its main client: department of Meta - Javier Vargas - Paula Arias - José Santos - Laura Parra - Ingrit Fandiño - Darline Gallo - Charles Arosa

  10.22579/23463910.105

  99-105

  2015-07-21

  Javier Orlando Vargas Urrego, Paula Andrea Arias Melo, José Daniel Santos Barbosa, Laura Constanza Parra Riaño, Ingrit Natalia Fandiño Jimenez, Darline Eleane Gallo Ramirez, Charles Robin Arosa Carrera
• 

  Factors that influence the selection of restaurants (consumers), from the historic center of Puebla

  10.22579/23463910.24

  71-80

  2017-07-01

  Karla Coré Moreno Cortés, José Ángel Maldonado Reséndiz, Guadalupe Morales Espíndola
• 

  Serve and serve the customer - By Dagoberto Torres Flórez

  10.22579/23463910.112

  4-4

  2015-01-26

  Dagoberto Torres-Flórez
• 

  EMPLOYER BRANDING - By Juan Pablo Giraldo

  10.22579/23463910.127

  23-27

  2014-07-16

  Juan Pablo Giraldo Palacio
• 

  Measurement of the organizational climate in a SME of the service sector of the downtown region of Hidalgo

  10.22579/23463910.154

  205-217

  2020-01-20

  Jocelyn Estrella Rodríguez Martínez, Enrique Martínez Muñoz, Danae Duana Avila, Tirso Javier Hernández Gracia
• 

  The integration of marketing communications as the core of brand communications

  10.22579/23463910.72

  40-49

  2016-01-15

  Juan David Tunaroza, Diana Rojas Torres
• 

  Customer satisfaction with the service of educational institutions in the private sector, located in the city of Xalapa-Enríquez, México

  10.22579/23463910.216

  1-15

  2020-08-05

  Judith Guadalupe Montero Mora, Rosa María Cantón Croda
• 

  Commercial strategies for competitiveness in an intermediate city: case Manizales - Rocio Tabares - Diego López

  10.22579/23463910.99

  54-61

  2015-07-21

  Rocío Tabares Hoyos, Diego López Cardona
• 

  Identification of Financial Risks in the Management of Commercial MSMEs in Villavicencio, Meta

  10.22579/23463910.773

  e-773

  2022-12-05

  Nidia Leonora Rodríguez Hernández, Luis Carlos Vásquez Céspedes
• 

  An evolutionary algorithm for solving problems in Marketing - Henry Lamos - Luis Alferez

  10.22579/23463910.103

  83-91

  2015-07-21

  Henry Lamos, Luis Gerardo Alferez