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• 

  Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

  10.22579/23463910.186

  112-128

  2020-01-20

  Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón
• 

  Bibliographic review of the use of digital marketing and technological tools in Colombian SMEs as an organizational strategy

  10.22579/23463910.1172

  e-1172

  2025-06-30

  Luis Hernando Guerrero-Rentería
• 

  Social and Cultural Meanings That Mediate in the Multisensory Taste Experience Regarding the Consumption of Food Brands

  10.22579/23463910.88

  7-13

  2015-07-21

  Carolina Garzón Medina