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    1. Home /
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      22 items found.

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      • Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

        DOI 10.22579/23463910.186
        112-128
        2020-01-20
        Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón
      • The integration of marketing communications as the core of brand communications

        DOI 10.22579/23463910.72
        40-49
        2016-01-15
        Juan David Tunaroza, Diana Rojas Torres
      • The integration of online marketing with optimization and community manager for SMEs at the international level for 2016

        DOI 10.22579/23463910.57
        21-24
        2016-07-01
        Àngela Rocio Urrea Ortiz
      • Latin America: towards its own construction of marketing - Alejandra Pineda

        DOI 10.22579/23463910.100
        62-68
        2015-07-21
        Alejandra Eugenia Pineda Henao
      • Edu- Entertainment and Marketing of Experience with children as a strategy for the dissemination of Science and Technology

        DOI 10.22579/23463910.4
        50-67
        2018-07-16
        Alejandra Vega, Danae Duana Avila
      • Organizational communication in business management: challenges and opportunities in the digital scenario

        DOI 10.22579/23463910.182
        9-25
        2020-01-20
        Alejandra Eugenia Pineda Henao
      • Communication as a strategy for competitive differentiation

        DOI 10.22579/23463910.757
        e-757
        2022-05-17
        Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani
      • Corporate reputation in a public university that trains social workers in public health

        DOI 10.22579/23463910.747
        e-747
        2022-01-31
        Francisco Espinoza-Morales, Arturo Sánchez-Sánchez, Cruz García Lirios
      • Solidarity Economy, Cognitive Processes with a Gender Approach in Lejanías, Meta (Colombia, 2020)

        DOI 10.22579/23463910.762
        e-762
        2022-10-28
        Saúl Eduardo Rojas Gutiérrez, Mileida Mosquera Tapiero
      • Epistemological findings in management research applying immanient critique, from humanism to the humanistic curriculum

        DOI 10.22579/23463910.766
        e-766
        2022-03-03
        Camilo Osejo-Bucheli
      • Social and Cultural Meanings That Mediate in the Multisensory Taste Experience Regarding the Consumption of Food Brands

        DOI 10.22579/23463910.88
        7-13
        2015-07-21
        Carolina Garzón Medina
      • portado e-776

        Generating elements of business success in young university entrepreneurs in Colombia

        DOI 10.22579/23463910.776
        e-776
        2023-06-30
        Amado Torralba Flores, Irma Nayeli Martínez Hernández, Ana Elena Mugno Noriega, Alfredo Pérez Paredes
      • Socioeconomic analysis of Magical Towns. The case of Pinos, Zacatecas, Mexico

        DOI 10.22579/23463910.309
        e-309
        2021-10-28
        Josefina Torres de Santiago, Gilberto Salas Rodríguez, Armando Flores de la Cruz
      • Labor impact of COVID-19 on the families of Universidad Tecnológica de Tecamachalco students

        DOI 10.22579/23463910.765
        e-765
        2022-06-30
        María Leticia Solares Muñoz, María de los Angeles Flores-Aguilar, Alicia Sagrario Gámez de la Vega, Tania Ivette Hernández-Barrera
      • An evolutionary algorithm for solving problems in Marketing - Henry Lamos - Luis Alferez

        DOI 10.22579/23463910.103
        83-91
        2015-07-21
        Henry Lamos, Luis Gerardo Alferez
      • Perceptual overview of the application of the Magic Towns Program in Jerez, Zacatecas

        DOI 10.22579/23463910.317
        e-317
        2021-11-22
        Nora Edith Alcalá-Flores, Mayra Janeth Alcalá-Aguilar, Marlene Italia Botello, Nayere Palos-Sánchez
      • Economic impact of the Magical Towns from the perspective of citizens: Izamal, Yucatán

        DOI 10.22579/23463910.306
        e-306
        2021-09-16
        Karina Concepción González Herrera, Aurea Licet Castillo Gallegos, Karla Gabriela Gómez-Galaz, José Jesús Hernán Negrón-Noh
      • Bibliographic review of the use of digital marketing and technological tools in Colombian SMEs as an organizational strategy

        DOI 10.22579/23463910.1172
        e-1172
        2025-06-30
        Luis Hernando Guerrero-Rentería
      • Motivation and perception of undergraduate students about internationalization programs - Juliana Solórzano - Madeline Melchor

        DOI 10.22579/23463910.107
        112-119
        2015-07-21
        Juliana Solórzano Escobar, Madeline Melchor Cardona
      • Generating value between people and organizations

        DOI 10.22579/23463910.211
        4-8
        2020-01-20
        Dagoberto Torres-Flórez
      • Innovation from a critical, ethnomethodological and hermeneutical sense - By Christian Estay

        DOI 10.22579/23463910.128
        28-34
        2014-07-16
        Christian A. Estay-Niculcar
      • Elements for the success of organizational transformations: A theoretical discussion

        DOI 10.22579/23463910.1036
        e-1036
        2024-06-28
        Verena González-Cabo, Luis Fernando Cruz-Caicedo, Pamela Pino-Ortiz
      1 - 22 of 22 items
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