Search Results

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  Commercial strategies for competitiveness in an intermediate city: case Manizales - Rocio Tabares - Diego López

  10.22579/23463910.99

  54-61

  2015-07-21

  Rocío Tabares Hoyos, Diego López Cardona
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  Marketing and innovation processes in SMEs in a locality of Bogotá - Rocío Peña

  10.22579/23463910.98

  48-53

  2015-07-21

  Rocio Peña Meneses
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  Analysis of the perception of teachers and students on the use of traditional and innovative teaching methodologies in higher education

  10.22579/23463910.224

  e-224

  2021-03-16

  María Eugenia Morales Sierra, Hans Molano-Cardeño, Daniel Cardona-Valencia, Daniela Delgado-Cadavid
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  The challenges of human management in the IPS of Villavicencio - Laura Camila Cepeda - Dagoberto Torres

  10.22579/23463910.114

  5-8

  2015-01-26

  Laura Camila Cepeda Rico, Dagoberto Torres-Flórez
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  Solidarity Economy, Cognitive Processes with a Gender Approach in Lejanías, Meta (Colombia, 2020)

  10.22579/23463910.762

  e-762

  2022-10-28

  Saúl Eduardo Rojas Gutiérrez, Mileida Mosquera Tapiero
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  Dynamics of endomarketing in the fast food restaurant FRISBY S.A.- Valentina Alzate - Natalia Sosa - Laura Gutierrez

  10.22579/23463910.93

  36-42

  2015-07-21

  Valentina Alzate Salazar, Natalia Andrea Sosa Rey, Laura Patricia Gutiérrez Escobar
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  Perceptual overview of the application of the Magic Towns Program in Jerez, Zacatecas

  10.22579/23463910.317

  e-317

  2021-11-22

  Nora Edith Alcalá-Flores, Mayra Janeth Alcalá-Aguilar, Marlene Italia Botello, Nayere Palos-Sánchez
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  Management of social media marketing, to increase sales in service SMEs, whose clients are part of a university community. Puebla City case study

  10.22579/23463910.186

  112-128

  2020-01-20

  Karla Coré Moreno Cortés, María Martha del Socorro Romano Cadena, María del Refugio García Alarcón
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  Xicotepec, Magical Town: Economic and Sustainable Development Perspective

  10.22579/23463910.499

  e-499

  2021-10-21

  Sonia Arellano Solis, Isaura Rojas Sánchez, José Mauro Larios Sánchez
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  Neurolinguistic programming as an international marketing strategy in the leading brands of the interbrand international index 2014 - Laura Giraldo - Paula Lora - Oscar Mahecha - Paula Ruiz

  10.22579/23463910.104

  92-98

  2015-07-21

  Laura Giraldo Lemus, Paula Lora Muñoz, Oscar Mahecha Pereira, Paula Ruiz Camacho
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  Market research and its use in decision making

  10.22579/23463910.73

  50-55

  2016-01-15

  Ginna Katherine Salas Leal, Ingrid Astrid Botero Gutíerrez
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  Proposal for an Entrepreneur Tool in the Design of a Business Model

  10.22579/23463910.200

  96-111

  2020-01-20

  Luis Alejandro Gazca Herrera, José Rafael Gómez Cabañas, Jessica Garizurieta Bernabe, Fredy Castro Naranjo
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  Study of Mobbing in a higher education institucion in Hidalgo

  10.22579/23463910.153

  25-36

  2019-07-16

  Enrique Martínez Muñoz, Tirso Javier Hernández-Gracia, Bernardino Martínez Muñoz, Joel Montesinos Hernández
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  Bibliographic review of the use of digital marketing and technological tools in Colombian SMEs as an organizational strategy

  10.22579/23463910.1172

  e-1172

  2025-06-30

  Luis Hernando Guerrero-Rentería
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  Organizational communication in business management: challenges and opportunities in the digital scenario

  10.22579/23463910.182

  9-25

  2020-01-20

  Alejandra Eugenia Pineda Henao
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  Personnel training processes at hotels affiliated with COTELCO in the city of Villavicencio, (Meta) Erickson Mayorga - Rocio Hortua

  10.22579/23463910.120

  23-26

  2015-01-26

  Erickson Mayorga, Rocio Hortua
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  Construction of a sustainable development model for the municipality of Lejanías - Goal in a concerted way with the territorial actors for the 2016 - 2019

  10.22579/23463910.28

  101-115

  2017-07-01

  Luis Fernando Espitia, Camilo Ernesto Pacheco Pérez, Sandra Cristina Guerrero Moreno
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  Communication as a strategy for competitive differentiation

  10.22579/23463910.757

  e-757

  2022-05-17

  Yosselin Zevallos Oscco, Juan Alberto Collado Vargas, Pedro Leonardo Tito Huamani
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  Impact of Organizational Commitment at Grupo Geraldino S.A de C.V Located in Zacualtipan Hidalgo, Mexico.

  10.22579/23463910.1239

  e-1239

  2025-08-30

  Melanie Joana Ríos-Ramos, Enrique Martínez-Muñoz , Gricelda Dzul-Escamilla, Oscar Montaño-Arango
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  Intrinsic qualities that determine success in entrepreneurs in the state of Tlaxcala, Mexico

  10.22579/23463910.764

  e-764

  2022-06-10

  Edgar Hernández Zavala, Nadeska Jennifer Gallardo Lichaá, Luz María Patricia Torrejón Marquez
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  Psychographic profile taking into account culture as a structural factor of consumer behavior in the Colombian Caribbean region

  10.22579/23463910.60

  42-52

  2016-07-01

  Albeiro Berbesi Urbina
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  The positioning of Villavicencio as an international tourist destination and its contribution to the construction of the city brand - María Otero - Wilson Giraldo - Leidy Torres

  10.22579/23463910.94

  43-47

  2015-07-21

  Maria Cristina Otero Gómez, Wilson Giraldo Pérez, Leidy Katherine Torres Duarte
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  The environment and its incorporation into the financial information of organizations

  10.22579/23463910.10

  15-30

  2018-01-01

  Yeni Lorena Becerra Otálvaro, Yuddy Karina Quiroga Gutierrez, Janeth Lozano Lozano
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  Design of a model that interprets the concept of territorial marketing applied to the department of Santander and its metropolitan area

  10.22579/23463910.59

  33-41

  2016-07-01

  Luis Alfredo Rojas Lizcano, Adolfo Segura Moya
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  Evaluation of Soft Skills in Entrepreneurial Students of a Virtual University in Cartagena de Indias and Teaching Strategies to Strengthen Them

  10.22579/23463910.1190

  e-1190

  2025-02-05

  Amalio S. Otero-Tapia, Losvia Esther Puerta-Cabarcas, Silvia María Mercado-Ricardo, Luz Karime Suarez-Yépez